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L’Oréal Unveils Consumer and Salon Haircolor Tech Innovation Ahead of CES

Colorsonic for DIY is expected out in 2023.

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By: Christine Esposito

Editor-in-Chief

L’Oréal Group has unveiled its latest beauty tech innovation which it says will reinvent the entire hair color category. The beauty brand has unveiled Colorsonic, a lightweight, handheld device that uses an innovative, mess-free process to mix haircolor and apply it evenly for consumers to use at home, and Coloright, an AI-connected haircolor system for salon stylists that uses virtual try-on to project desired shades, and an algorithm that leads to an on-demand, customized haircolor with more t...

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